Luxury Hotel · Full Uniform Programme
Luxury Hotel · Full Uniform Programme
Vivanta Bhubaneswar
A complete uniform system for an established luxury property — F&B, front office, housekeeping and concierge.
Auraa · Hospitality Atelier
Luxury Hospitality Uniform Design & Rollout Across India
Custom hospitality uniform systems for hotels, boutique properties, resorts and premium dining brands — designed around your guest experience and executed nationally.
Atelier · Est. IndiaConcept · Cut · CouturePan-India Rollout
No. 01 — Atelier
Programme
Concept → Sampling → National Rollout → Replenishment
Trusted By
Hospitality leaders
across India
Positioning
Uniforms are not procurement.
They're guest experience infrastructure.
The Auraa View
"Staff presentation is one of the most visible expressions of guest experience — worn, seen, photographed, remembered."
Hospitality brands obsess over architecture, interiors, rituals and service touchpoints. Then the uniform — the single most human surface of the brand — is left to a catalogue.
Auraa designs hospitality uniform systems aligned to the experience your brand promises — concept, cut, fit, fabric, measurement, production and national rollout, held to a single standard.
Founder · Auraa
The Founder
Archana Panda
Founder & Designer · Auraa Designs
Archana is a trained fashion designer who founded Auraa in 2022 after a career building product and design at some of India's largest fashion houses. Her work has been showcased at Lakmé Fashion Week and across leading national platforms.
Auraa was started from a single conviction — that uniforms, in hospitality especially, are the most visible and most under-designed surface of a brand. Hotels obsess over architecture and service rituals, then leave staff presentation to procurement catalogues. Auraa was built to close that gap.
Every Auraa programme is led directly by Archana — from the first design conversation to fabric sourcing, prototyping, and on-property fit. No accounts, no handovers, no compromises in translation.
Who We Serve
Designed for properties that take every detail seriously.
Featured
01
Luxury Hotels
Five-star marquee properties seeking uniform programmes that mirror exacting design standards.
02
4-Star Hospitality Chains
Multi-property groups requiring consistent, scalable rollouts across cities and formats.
03
Boutique Hotels
Story-led independent properties where every detail signals a singular point of view.
04
Premium Restaurants
Fine dining and chef-led concepts where staff attire reads as part of the cuisine.
05
Hospitality Rebrands
Established properties evolving their identity, with uniforms as a tactile pillar of change.
Featured
06
Pre-Opening Projects
New launches that require a complete uniform programme aligned with brand at day one.
The Auraa Process
Eight steps. One uniform programme, rolled out beautifully.
A measured cadence engineered for design integrity and operational reliability — across single properties and pan-India portfolios.
Featured Projects
A selection of recent commissions.
Luxury Hotel · Multi-Department
Luxury Hotel · Multi-Department
Trident Bhubaneswar
Refined silhouettes and fabric programmes aligned with the property's contemporary interior language.
Boutique Resort · Uniform Programme
Boutique Resort · Uniform Programme
The World Backwaters
Climate-considered uniforms for a backwater resort experience, with breathable fabrics and tactile detailing.
Craftsmanship
Tactile, in every stitch and seam.
We obsess over the small disciplines — fabric hand, lapel roll, seam allowance — because hospitality wears its uniforms hard.
Fabric
Italian wool blends, breathable linens, indigenous handlooms.
Embroidery
Hand-finished motifs, tonal monograms, restrained ornament.
Trims
Horn buttons, antique brass, hidden plackets, hand-stitched edges.
Fit
Department-specific patterning, six-day comfort-tested.
Detailing
Lapel rolls, pocket geometry, hidden brand notations.
Durability
Industrial-wash certified for hospitality service cycles.
Operational Trust
Built for hospitality
execution at scale.
Design integrity, met by operational discipline. Auraa runs uniform programmes for single boutique properties and multi-city hospitality portfolios alike.
I
In-House Production
End-to-end production controlled by Auraa — design integrity, fabric sourcing and quality protocols held under one roof.
II
National Rollout
Coordinated dispatch and on-property fit-out across Indian cities. A single point of accountability for every site.
III
Multi-Property Consistency
Programmes engineered for portfolios — unified palette and silhouette logic, adaptable to each property's accents.
IV
Repeat Replenishment
Long-horizon partnerships for new hires, seasonal additions and replacement cycles — without restarting the brief.
Begin
Start your hospitality
uniform consultation.
Tell us about your property, concept, rebrand or rollout requirement.